In 1952 Giovanni Pinarello founded the company as he had ended his career as a professional rider. In the age of 15 he had began building bikes. The rest is history with the hallmark of most Italian bike brands such as superb handling due to geometry and Pinarello innovations like asymmetrical frame design for preventing uneven loads on the frame.
Quite a few great victories among stage races and classics have been won on Pinarello. Miguel Indurain rarely rode anything else than Pinarello bikes such as the famous Espada time trial bike and during the latest editions of the Tour Team Sky riders have won as well.
At the Pinarello stand you will see a big selection of Dogma models with as well disc as rim brakes, and check out the big range of high-end MOST components.